Why do it?
The benefit of coaching is that it "achieves measurable and sustainable performance improvement aligned with explicit business needs beyond what the individual thought was possible for themselves". It develops a culture that can yield significant organisational benefits.
A coaching culture promotes more open communication. It builds trust and respect.
It improves working relationships by showing how everyone can bring something to the party.
Everyone can recognise that part of their role involves facilitating the development of others. This, in turn, can bring significant operational improvements. Recent research by the CIPD suggests that 99% of managers believe in coaching as a tool for organisational and personal improvement and would like to develop a coaching culture in their organisation.